About EGM
more than 40 years of experience
in their consecutive fields
BIOGRAPHY OF FOUNDERS
The Egyptian Group For Marketing is owned by 3 people:
Yousry Abo Elnaga
Khaled Hegazy
Alaa Mohey Eldien
They are senior-level professionals with more than 40 years of experience in their consecutive fields. They each have an accomplished career in exhibition, trade fair, and conference organization, and are currently the founders and managing partners behind the renowned HACE-HOTEL EXPO [Hotel and Catering Equipment Exhibition], which takes place annually, as well as several other noteworthy Expos.
As successful business owners with a track-record of multiple achievements, they are a trio recognized in Egypt and the Middle East as the go-to team of leaders with a unique and effective management style when it comes to developing world-class exhibitions and trade fairs.
These founders developed the first private sector company for organizing exhibitions, known as The HACE at Semiramis Intercontinental Hotel back in 1988. Parallel to the exhibition, they also masterminded Egypt’s first ever conference focused on skill development for food and beverage managers within the region, in cooperation with Cornell University (U.S.A), hence creating the Association for Food and Beverage Managers
Expertise of the EGM Team:
Organize workshops and conferences such as: environment and community support and savings conferences H.I.I.S University (U.S.A).
Contributed in the Human Resources Management Conference in cooperation Lausanne Hotel School (Switzerland).
Contributed in a workshop with PadovaCountry (Italy) for the Italian industry.
Contributed to bringing in Egyptian trade visitors in international exhibitions such as:
– Hotel and restaurant Equipment exhibition 2005 (Turkey)
– N.R.A Chicago 1990 (U.S.A)
added new fields in the exhibition such as food and beverage, bakery, pastry. This expansion was the main factor to increase the company profits by 25% each year for 5 years.
Cooperated with European Development (France) for the Middle East and Africa selection of the “coupe du monde de la Boulangerie”
Participated in a workshop (Lactimed) about promoting Mediterranean dairy products in cooperation with the German-Arab Chamber of Industry and Commerce
Project Highlights
Organized more than 55 Exhibition in Egypt, containing 25 International Exhibitions
Bakery Tec: The International Bakery, Pastry equipment and Ice Cream Exhibition
Furnishing Hot.: The International Furnishing Hotels Exhibition
Le Café: The International Coffee and Tea supplies exhibition
Host Hurghada: The hotel supplies, Food and Beverage Exhibition
HACE: The international catering Equipment and trading Laundry Exhibition
Inter. Food : The international Food and Beverage Exhibition
Clean Tec.: The International Cleaning equipment Exhibition
Host Sharm: The hospitality Exhibition for hotels, tourist villages, restaurants and cafes.
Organized by
They are senior-level professionals with more than 40 years of experience in their consecutive fields. They each have an accomplished career in exhibition, trade fair, and conference organization, and are currently the founders and managing partners behind the renowned HACE-HOTEL EXPO, as well as several other noteworthy Expos.